Good Scentiments: Jay Allen
- Horseshoe Brands
- Sep 1, 2024
- 1 min read
Horseshoe Media is excited to partner with country star Jay Alen on his Tobacco + Leather Good Scentiments candle! Jay named the candle in tribute to his band, which he calls "THE STALLION." $5 from every sale goes to his charity, Alzheimer’s Association, supporting their ongoing fight against the disease.
The band was with him on the road during one of the hardest moments of his life when his mother passed away after a battle with Alzheimer’s in 2019. Diagnosed at just 51, she lost her fight with the disease three years later, leaving Jay and his family devastated.
To cope with the grief, Jay poured his emotions into his music, writing the heart-wrenching song "Blank Stares" as a tribute to his mom. Since her passing, Jay has dedicated himself to raising awareness and funds for Alzheimer’s research. His efforts have contributed to over $160 million raised to help fight against dementia, a cause he holds close to his heart.
With The Stallion, Jay channels his personal journey into a unique creation, blending the rugged essence of his music with a meaningful mission. This candle goes beyond scent, each flicker represents hope and strength, serving as a tribute to his mother and a powerful way to support Alzheimer's research.
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