Updated: Oct 23, 2022
Viral vertical videos are taking over the social space, and creating consistent vertical video content using trending audio is the new hashtag.
Horseshoe Marketing tracks the trends and cuts your media for its best chance to go viral on TikTok and Instagram.
CASE STUDY: MGA ENTERTAINMENT
MGA Entertainment is an industry-leading toy manufacturer with brands like L.O.L. Surprise, Little Tikes, and Rainbow High. Their major brands maintain an active presence on social media, but the rise of TikTok and Reels has urgently increased MGA’s needs to create vertical videos for their diverse fan bases under each unique brand.
Horseshoe Marketing creates trending Reels and TikTok videos for MGA using existing materials on a weekly basis, allowing MGA Entertainment to regularly post trending videos for their fans to engage with. The team determines which TikTok audio and trends to use and provides full concepts, copy, and editing so that the content is ready to schedule or publish.
Vertical content produced by Horseshoe Marketing for MGA Entertainment brands have reached 1+ million fans on Instagram and TikTok, establishing their brands' social platforms as sources of entertainment on social media.