New in Media

Instagram's features are constantly evolving, and one that stands out for brands looking to expand their reach and increase engagement is...

It doesn't matter if you're a public figure or a brand, the Horseshoe Marketing team put together the 5 things you should focus on to...

Horseshoe Media's invaluable Digital Marketing Manager Sarah Dudziak shares a day in her life one year into her role at Horseshoe...

We are so lucky to have 6 incredible interns this semester working across Horseshoe Media clients and brands Fall of 2022. Shout out to...

The first step in any social media marketing endeavor is creating profiles across necessary social channels and ensuring they are...

You need to reach people offline too, which is why the creation of traditional marketing materials perfectly compliments your digital...

It's critical to have access to comprehensive recaps and highlights of key campaign numbers in order to assess and optimize your digital...

Also know as Paid Media Buys, is essentially paying for your content to be seen by accounts who don't already follow you. This is the...

It's always helpful to have an extra pair of hands taking photos and recording videos at your event or shoot. Knowing exactly what to...

Proven to have the longest user retention, contacting your consumers via email with powerful visuals and verbiage is a necessary part of...

To compete in the modern market, creating, modernizing, and continually improving your HTML website is essential. Your website is your...

Expand your brand's reach beyond the standard social platforms by launching an original podcast series. There are millions of people...

Simplify and streamline your digital marketing by working with our team of digital & social experts on a weekly basis to ensure your...

Ensure all your platforms have one cohesive look by building templates and custom guidelines for your social content. Building a brand...

One powerful way for people to discover your brand is by interacting with potential consumers online through mentions, comments, and...

Maximize your longterm digital marketing success through developing thoughtful and timely social campaigns for your target audience....

Viral vertical videos are taking over the social space, and creating consistent vertical video content using trending audio is the new...

With endless amounts of content being posted to the internet every day, knowing exactly what topics are performing well on social media...

One of the most time consuming aspects of marketing is organizing and distributing content across the variety of social platforms. Once...

The modern-day key to social growth is consistent quality engaging content. From coming up with the concept and directing the creative,...