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  • Writer's pictureHorseshoe Marketing

Trend Tracking

With endless amounts of content being posted to the internet every day, knowing exactly what topics are performing well on social media or which upcoming trend is about to go viral is essential in order to stand out in the noisy online crowd.

Horseshoe Marketing provides weekly or monthly trend reports around what's going viral on LinkedIn, Facebook, Twitter, Instagram, and TikTok in addition to content suggestions specific for your brand to stay topical each week.


Velvet’s Edge is a lifestyle podcast brand by TV and style personality Kelly Henderson. With her loyal following on Instagram, Kelly’s challenge is to keep up with social media trends in order to engage her audience and encourage them to tune into her podcast.

Horseshoe Marketing developed a system that delivers top 10 relevant trends and TikTok audios weekly to Kelly’s inbox, along with specific, doable suggestions on how she can apply them to her content. This is supplemented by a monthly brainstorm meeting with Kelly to discuss ideas and interests that guide our trend tracking system.

From this service, Velvet’s Edge was able to launch weekly Reels and TikTok videos to keep audiences engaged, drive more traffic to the podcast, and achieve virality on Instagram and TikTok.


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